ProDesign was founded in Aarhus, Denmark in 1973. Today, ProDesign is a young, dynamic design company with more than 40 years of experience in the eyewear business. When they create new concepts, they focus on maintaining close ties between functionality and visual expression and remain true to their Danish design heritage.
Every item in the new collection focuses on flexibility, with frames that work in every situation. The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the forest. It is the small details of the individual frames that make all the difference. Playing with surprising accent colors, transparency on classic and toned down feminine and masculine frames